Multi-touch attribution & CRO roadmap that raises close rates by 10–25% for B2B services.
Marketing and sales teams clash over lead quality; budget allocation is guesswork.
I merge GA4, HubSpot, and billing data to visualize each funnel stage, build custom attribution models, and generate a prioritized CRO test backlog.
10–25% lift in qualified conversions
Data-driven budget shifts to top channels
Shorter sales cycles
